The Red Aril Platform
Contact Us Today
The Only Integrated, Full-Featured Data Management and Audience Optimization Platform
The Red Aril Data Management and Audience Optimization Platform (DMP) captures the deepest, most accurate audience insights to effectively drive targeted performance on your website and within advertising campaigns. The DMP collects, integrates, supplements, models, profiles, optimizes, and measures all your non-personally identifiable data—both online and offline. Bringing together well-defined, precise audiences and high-performing, quality media, the Red Aril DMP will enable you to meet and exceed your digital advertising goals.
How It Works
The Red Aril DMP is a real-time, self-learning system for data processing and analysis, audience modeling and optimization, and much more. Our powerful predictive algorithms efficiently process and create monetize-able value from billions of consumer interactions, the numerous channels of quality data sources available, and the hundreds of millions of impressions served each month. Let’s briefly review the four levels of functionality of the Red Aril DMP:
- Data Management.The Red Aril DMP supports intelligent data acquisition and data management. It efficiently collects and integrates multi-channel, online and offline, multi-source data. The Red Aril DMP collects only non personally identifiable data and can handle all types of data and sources. With insight into data inventory (private and public) and assessment of source performance, you can finally gain control of your data.
- Audience Modeling. Red Aril automatically and continuously translates collected data into a common, standardized taxonomy. This information can then be used for audience modeling and segmentation. Data can be modeled using proprietary customer models, Red Aril models, or custom-defined models.
- Audience Profiles. The Platform’s data warehouse efficiently manage and stores a virtually unlimited number of actionable user profiles (out-of-the-box or custom-defined) associated with each online user. This provides the flexibility to segment audiences into any category or multiple categories based on any data element(s) you choose, and in accordance with the categories you already use or would like to develop.
- Performance: Action and Optimization. The Red Aril DMP provides a highly scalable and efficient mechanism for distributing audience profiles to any system and in any required format. User profiles (and individual data elements) can be distributed using both browser based and server-to-server based integration. The platform automates user profile and model improvement for goal-specific scenarios based on feedback. It is a fully closed-loop, audience distribution platform clearly set apart from the rest of the data and audience providers.
Red Aril’s fully hosted (SaaS) solution is designed to process terabytes of data every day, transform data into actionable audience models in real time, and ensure the highest level of availability (99.99% up-time). This is achieved by deploying the Red Aril DMP acroos geographically distributed data centers for optimal performance and redundancy.
Red Aril is now the industry’s most innovative and full-featured Data Management and Audience Optimization Platform. But don’t just take our word for it! We have invested more than 150 man-years of development to ensure that the Red Aril DMP can meet and exceed the unique and stringent latency requirements of the most demanding digital advertisers and online marketers. Red Aril customers around the world are achieving superior results in production, processing, and analyzing terabytes of data in real-time—turning their online data into their most strategic asset.
For more information about the Red Aril DMP, please contact us.