The Red Aril Audience Extension Option
Contact Us Today
A Natural Extension to your Red Aril DMP
The Red Aril Audience Extension option extends the Red Aril Platform by providing integrated dynamic media buying and optimization technology. It provides real-time, goal-based media acquisition to connect with any audience. Similar to our core platform’s management of data and audience, the Red Aril Audience Extension Option leverages ongoing campaign intelligence to enhance media acquisition and maximize overall performance. Its continuous closed-loop learning and audience optimization system measures a broad range of performance attributes to adapt, improve, and automatically make adjustments based on actual results.
How Does It Work?
Red Aril dynamically predicts anticipated performance based on proprietary predictive audience segmentation models. It then computes the fair market price for each impression based on client goals. To do this, it utilizes both consumer-specific attributes (e.g., commercial intent, behavioral interests, demographic, geographic, etc.) and independent advertising variables (e.g., domain, season, time of day, creative, etc.). Red Aril's patented algorithmic, real-time bidding engine then executes on the goal-based price optimized to the exact audience, exact media, and projected performance.
The Red Aril Audience Extension Option provides easy implementation, integrated execution, and powerful results.