- Can you handle ALL my data? In order to deliver strategic complete advantage, your DMP should be able to handle all data - any type, any source (Online and offline, public and private, individual and aggregate, current and archived).
- Are you a pure play platform company? A DMP needs to objectively evaluate data and provide you the greatest advantage. Make sure your DMP does not have any conflict of interests – Arbitrage media? Sell data?
- Do you have a real-time infrastructure? The infrastructure requirements to fully function as a DMP are severe. To function in today’s marketing and advertising, you need real-time performance. Make sure your DMP optimizes in real-time (not batch mode).
- What level of data scalability do you provide? Make sure your DMP can real-time process terabytes of data - your entire data portfolio. Data drives relevancy, relevancy drives results – don’t ignore data assets because your DMP can’t handle the volume.
- Are your analytics powerful enough to deliver accurate audiences? Make sure your DMP has the science, algorithms, models and analytics to deliver top performance audiences. Your DMP should be able to show you “live” audience modeling – analytics in action.
- Does your DMP integrate easily within existing ecosystem? A DMP should be able to seamlessly blend into your environment and integrate with your existing systems as well as other 3rdparty vendors. Integration and setup efforts should be easy and quick - no lengthy, expensive efforts.
- Can you deliver closed-loop execution?Top performance will only occur through feedback from actual execution. Be sure your DMP is a self-learning system that delivers high performance audiences and insights into the best data sources.
- Can you meet high data privacy and security requirements? Insist on the highest levels of data privacy and security. Your DMP should have appropriate membership with industry groups – NAI.
- Do you offer value add services? Make sure your DMP provides flexible service models (self – hybrid – full) and access to experienced professionals who can support your specific needs.
- Do you offer easy, straight forward business model? Your DMP should offer straight-forward pricing model, with no nickel and diming. Complete transparency.
Find out more about the Red Aril DMP
