Lynda Radosevich
lynda@saystrategic.com
(917) 922-7020
News Releases
Media Contact
December 7, 2011
iCrossing Acquires Red Aril
Data Management Platform (DMP) to Deliver Audience Intelligence and Optimization in Real Time
May 23, 2011
Mansueto Ventures Selects Red Aril
Parent Company of Fast Company & Inc. Chooses Digital Data Solution to Offer More Relevant, Engaging Content and Messages
April 18, 2011
Red Aril Joins Open Data Partnership
Red Aril Enters Program Designed to Give Consumers Comprehensive Transparency into Online Behavioral Advertising Data
April 12, 2011
Red Aril and Tectonic (formerly Adify International) Bring Leading DMP International
San Mateo, Calif. — April 12, 2011 — Red Aril, a leading Data Management and Audience Optimization Platform (DMP) provider, and Tectonic (formerly Adify International), a provider of audience solutions and services, today announced a strategic partnership in which Tectonic will represent Red Aril's DMP internationally outside the US and Japan.
February 28, 2011
New Study Finds Catalyst S+F Triples Campaign Performance With Red Aril DMP
San Francisco, Calif. — February 28, 2011 — Red Aril, a leading Data Management and Audience Optimization Platform (DMP), and Catalyst S+F, a leading strategic marketing firm, today announce the results of a pivotal study on the affects of using DMP-enhanced media solutions. In the first phase of a broader performance-validation study, Catalyst S+F and Red Aril worked together to deliver three times the ad campaign performance of non DMP-enhanced media solutions.The study's first phase comprised a month-long, six million-impression campaign designed to validate the advantage of using Red Aril's DMP against non DMP-enhanced media solutions. Catalyst ran the campaign on behalf of its client, the University of San Francisco (USF), to engage applicants for three master's degree programs.
December 15, 2010
Red Aril Offers Websites Better Audience Targeting Technology
SAN FRANCISCO, Dec. 15, 2010 /PRNewswire/ -- Red Aril today publicly launched a software service that puts Websites in charge of their audience data, enabling them to profit from audience targeting and site personalization. This technology solution, called a Data Management and Audience Optimization Platform (DMP), helps sites reach quality target audiences by using predictive modeling that integrates all data -- any source, any type.