In The News

Marrying Online and Offline Data
ADOTAS, by Jim Soss  |  August 17, 2011

Marketers spend a lot of money on advertising and get little insight in return. That’s a shame. You should get campaign performance, as well as the insights, from all your online programs.

Data Industry Reaction: What Is The Biggest Challenge With The Demand-Side Platform Model?
AdExchanger, by John Ebbert  |  July 11, 2011

With the demand-side platform (DSP) model continuing to propagate, data sellers and data management providers are seeing up-close how the DSP is applying data to the targeting of users in display, mobile and video ad inventory today.

Red Aril: It pays to know your audience
San Francisco Business Times, by Krystal Peak  |  June 10, 2011

Advertisers often know their audience far better than content publishers do, but a young San Mateo software company called Red Aril is poised to change that.

Two new partnerships offer advertisers control over privacy, relevant messaging
BizReport, by Kristina Knight  |  May 25, 2011

Mansueto publishes 'Inc.' and 'Fast Company'. Through this partnership Red Aril will help to personalize content, assuring advertisers and publishers using Mansueto Ventures' platform of a more engaging user experience.

How Do You Select The Right Strategic Partner? Three Guidelines
CEO2CEOs, by Jim Soss  |  May 19, 2011

Interview with Jim Soss, CEO, Red Aril

CEO Showcase: Red Aril
AlwaysOn  |  April 13, 2011

The Red Aril data management platform is a unique data-management and audience-optimization platform that solves the today's "data complexity" problems.

Kevin Tan Discusses The New Tectonic Offering And Partnership With Red Aril
ExchangeWire, by Editor  |  April 12, 2011

Adify International has now rebranded as Tectonic and have signed a deal with Red Aril to push its DMP outside the US. Here Kevin Tan, CEO of Tectonic, explains the company’s new positioning and the move into data.

5Qs: Red Aril's Jim Soss
Digiday:Daily, by Melinda Gipson  |  March 24, 2011

Data management platform Red Aril's CEO, Jim Soss, believes “data is one of the most valuable—and most underutilized—asset in the digital ecosystem today.” But as data crazy as everyone is, no one can say they fully access, manage and optimize it.

Red Aril Is A Pure-Play, Data Management Platform Says CEO Soss
AdExchanger  |  March 14, 2011

When I saw the depth and breadth of the technology that Kira created at Red Aril, and factored in her track record as a founder of Octane Software (which was sold to E.piphany for $3.2 billion), I knew this company would knock it out of the park.

The ABC's of the DMP
iMedia Connection, by Jim Nichols  |  March 10, 2011

In my view, two recent-ish news items reflect the growing importance [of DMPs]. The first was the emergence of Red Aril, a start-up led by Jim Soss and Kira Makagon, two well known advertising/ technology veterans. Red Aril is a DMP with a platform created through over 150 man-years of development.

Red Aril’s DMP Brings Pub and Advertiser Seeds to Fruition
Adotas, by Gavin Dunaway  |  March 1, 2011

If audience data are the seeds that further publisher revenue, a data management platform like Red Aril’s is definitely akin to a transparent shield, helping proprietary data reach fruition (well, more like monetization) while keeping them secure within the publisher’s domain.

Red Aril release puts websites in charge of audience data
BizReport, by Kristina Knight  |  January 17, 2011

A new release from Red Aril will place website owners in control of the audience data from their site, which may allay consumers' fears about what is done with data once it is collected. The release can be quickly deployed and automated so that audiences can be segmented quickly. Consumer data and adveristing targeting methods have been front-page news for months now, especially since the FTC announced plans to look into how data is collected, used and distributed.

Acronym Soup: Enter The DMPs
MediaPost, by Steve Smith  |  January 14, 2011

Because this industry desperately needs another acronym to "clarify" the value chain, now we have the DMPs, or data management platforms. This is one case where the category fills a demonstrable need.

Audience Data Management: A Must-Have For Publishers
Forrester Research, by Michael Greene  |  January 11, 2011

As digital publishers dive into audience selling opportunities, managing disparate audience data sources is becoming a necessity. New data management platforms promise to help publishers more easily build lucrative audience segments, but publishers must tread carefully into a landscape littered with unproven vendors and channel conflicts.