About Red Aril
Contact Us Today
Red Aril was founded on the basic premise that data is one of the most valuable — and most underutilized — assets in the digital ecosystem today. Everyone recognizes the value of that data, but no one knows how to fully access, manage and optimize it.
We set out to combine data analytics, online advertising and CRM veterans with one goal in mind: to develop the first truly integrated Data Management and Audience Optimization Platform (DMP). To do that, we collected every type of data — public and private, structured and unstructured, online and offline – and translated that data into something meaningful for our audience of marketers. We then put that data to practical use within our customers' worlds.
The result is the Red Aril DMP, a unique Data Management and Audience Optimization Platform that truly solves the data complexity problem in a unique and compelling fashion.
Today Red Aril is a unit of iCrossing, a global digital marketing agency that combines talent and technology to build connected brands. So now we're not simply a different kind of data company, but a company that provides a cross-channel view of customers in real time, identifying high-value audiences with greater precision than ever before to reach the most valuable customers on a more personal level.