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A Great Opportunity: Real-Time Audience Relationships at Scale
December 7, 2011 - Jim Soss, CEO
It is with great excitement that I communicate today the acquisition of Red Aril by iCrossing (a unit of Hearst Corporation). For me and the rest of the Red Aril executive team (Kira Makagon, Sasha Berman, Kiril Tsemekhman and Carol Eckardt) today's news marks the end of one phase and the beginning of another on our journey. Being part of the iCrossing and Hearst family means Red Aril may now offer our clients a new opportunity: integrated, personalized marketing campaigns and real-time audience relationships at scale.
It's Spring. Do You Know Where Your Data Is?
June 29, 2011 - Jim Soss, CEO
It's cliché that spring is a time of change, and for both Red Aril and the marketing industry overall, that was true.
OMMA Global Thoughts
March 2, 2011 - Jim Soss, CEO
I kicked off March by attending the OMMA Global conference in San Francisco, – a very well organized and structured event. It was great to run into so many friends from the industry. – Gglad to see everybody doing well.
Forrester Calls Out Red Aril
January 26, 2011 - Jim Soss, CEO
Forrester Research says digital publishers should "avoid vendors with conflicts of interest" in a new report on the DMP space, Audience Data Management: A Must-Have For Publishers. Analyst Michael Greene also calls out Red Aril as a top player in the pure-play data management segment.
Good reads: MediaPost and BizReports on DMPs
January 22, 2011 - Jim Soss, CEO
Leading publishers are implementing data management and optimization platforms (DMPs), and the business media is taking note. This week Steve Smith at MediaPost's Behavioral Insider blog and Kristina Knight at BizReports published interviews with me about how publishers are using DMPs. Both are good reads that underscore the importance of leveraging data for audience insights that can be used for targeting and personalization.
Red Aril Offers Websites Better Audience Targeting Technology
December 15, 2010 - Jim Soss, CEO
SAN FRANCISCO, Dec. 15, 2010 /PRNewswire/ -- Red Aril today publicly launched a software service that puts Websites in charge of their audience data, enabling them to profit from audience targeting and site personalization. This technology solution, called a Data Management and Audience Optimization Platform (DMP), helps sites reach quality target audiences by using predictive modeling that integrates all data -- any source, any type.
Ad:Tech Conversations – Data Advantage?
November 5, 2010 - Jim Soss, CEO
Just finished up a great week in New York including participation at ad:tech (http://www.ad-tech.com). Many kudos to the ad:tech team for a great conference – well organized and well executed.
Real-Deal Technology for Data-Driven Advertising
October 27, 2010 - Jim Soss, CEO
We’re excited to release the new Red Aril website today – trumpeting the success of the Red Aril Data Management and Audience Optimization Platform (DMP). Maybe you’ve been reading all the reports from business press and analysts about 2010 being the “year of data.” At Red Aril, we like to think of it as the “year of your data” as we believe that the only strategic leverage for marketers, advertisers and publishers is to utilize their own assets within a broader data portfolio.